Teri Agins The End of Fashion: How Marketing Changed the Clothing Business Forever pdf download

The End of Fashion: How Marketing Changed the Clothing Business Forever

Graphic Design,Teri Agins

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Broché : 352 pages
Auteur : Teri Agins
Collection : Graphic Design
ISBN-10 : 0060958200
Date de Publication : 2000-08-22
Le Titre Du Livre : The End of Fashion: How Marketing Changed the Clothing Business Forever
Moyenne des commentaires client : 3.7 étoiles sur 5 659 commentaires client
Nom de fichier : the-end-of-fashion-how-marketing-changed-the-clothing-business-forever.pdf
La taille du fichier : 18.25 MB

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In " The End of Fashion, Wall Street Journal," reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.Rang parmi les ventes Amazon: #64377 dans LivresMarque: Brand: HarperCollins ebooksPublié le: 2000-08-22Sorti le: 2000-08-22Langue d'origine: AnglaisNombre d'articles: 1Dimensions: 8.00" h x .79" l x 5.31" L, .58 livres Reliure: Broché352 pagesPrésentation de l'éditeur The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.Biographie de l'auteur Teri Agins has covered the fashion business at The Wall Street Journal for ten years and lives in New York City. This is her first book.
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0 internautes sur 0 ont trouvé ce commentaire utile.good readPar kittyminovitchA very good read; fun, funny, easy to read. Interesting for the amateur fashionista, those working in the industry or simply those of us living in the industialized world and who wonder why "la mode" has become so boring where eveybody looks the same. Ms Agins explains why.